The Gap
As the in-studio Photo Art Director for gap.com, I had the responsibility of curating a cohesive premium look for a mid-tier legacy brand.
My role as AD would involve:
Collaborating with leadership, stylists, photographers, and other creative professionals to achieve seasonal marketing objectives.
Providing creative direction and guidance to a team of freelance art directors.
Reviewing and approving photography to ensure they meet brand standards.
Casting and directing talent.