The Pottery
Mimo.LA was hired to manage all creative for The Pottery and as managing art director; I was responsible for overseeing the brand guidelines, visual style, and imagery in various forms of media, such as advertisements, OOD, product packaging, social media, and web. I worked closely with their internal team, including graphic designers, illustrators, photographers, and other artists, to ensure that the overall design and visual elements aligned with the project's goals and target audience.
“Plants Over Pills” is an awareness campaign to educate clients on the benefits of cannabinoids versus using pharmaceuticals. I created a series of posters using Pottery’s brand visual language and the success of the campaign was due to the attention-grabbing graphics and moody photography.